Senior Director, Growth & Digital Experience (VIP)

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Requirements:

• Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations.
• Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels.
• Strong analytical skills with proven experience in forecasting, budget management, and optimization.
• Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs.
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools (e.g., Google Optimize).
• Proven ability to drive cross-functional collaboration and build relationships across marketing, sales, product, analytics, and design teams.
• Excellent communication, problem-solving, and project management skills with an ability to thrive in a fast-paced environment.

Responsibilities:

• Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website.
• Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website.
• Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints.
• Partner with product, design, and web development teams to implement A/B testing, personalization, and other conversion rate optimization initiatives.
• Use analytics and user feedback to optimize landing pages, forms, and user flows to improve website performance and achieve growth targets.
• Work closely with Finance on aligning to business outcomes. Able to develop marketing model forecasts that seek to improve CAC payback.
• Use forecasting and scenario modeling to anticipate performance outcomes and adjust strategies based on business needs and growth objectives.
• Collaborate closely with revops and finance teams to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results.
• Oversee marketing budget allocation to maximize impact and efficiency, driving long-term growth.
• Create the strategy and develop, execute, and optimize performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive B2B enterprise customer acquisition and growth.
• Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results.
• Oversee channel planning and management to ensure consistent, data-informed, and aligned strategies across paid, owned, and earned channels.
• Forecast and plan campaign budgets, continuously optimize campaigns through analysis, insights, and industry best practices to improve channel efficiency and effectiveness.
• Leverage customer, product usage, and market insights to inform strategy, optimize experiments, and provide insights for the executive team and stakeholders.
• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution.
• Ensure alignment between high-level strategy and day-to-day execution across marketing teams and our digital agency.
• Manage and optimize marketing resources to meet aggressive growth goals.
• Hold the team accountable for delivering results against company KPIs.
• Inspire, mentor, and lead across the marketing team as well as across the broader business.
• Contribute to building a high-performing, scalable marketing organization.