Senior Director, Growth & Digital Experience (VIP)

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💎 Seniority level: Director, Several years

📍 Location: North America

💸 Salary: 150000.0 - 220000.0 USD per year

🔍 Industry: Marketing

🏢 Company: Automattic Careers

🗣️ Languages: English

⏳ Experience: Several years

🪄 Skills: Data AnalysisGoogle AnalyticsCross-functional Team LeadershipContent managementCommunication SkillsAnalytical SkillsSEOMarketingTeam managementStrategic thinkingDigital MarketingCRMWordPressBudget managementA/B testing

Requirements:

Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations.
Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels.
Strong analytical skills with proven experience in forecasting, budget management, and optimization.

Responsibilities:

Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website.
Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website.
Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints.

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