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Digital Media Manager

Posted 9 days agoViewed

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💎 Seniority level: Manager, 1-3 years

🔍 Industry: Healthcare

🏢 Company: Unlock Health👥 101-250Information ServicesAdvertisingConsultingMarketingHealth Care

🗣️ Languages: English

⏳ Experience: 1-3 years

Requirements:
  • 1-3 years of hands-on experience in paid social and programmatic campaign execution
  • Expert in tagging, trafficking and QA-ing campaigns
  • Experienced in the setup, execution, and performance for both Programmatic and Social campaigns
  • Strong knowledge of the digital landscape (programmatic, social, and paid search)
  • Strong grasp of ad-serving platforms (e.g. Google’s CM360)
  • Hands-on experience setting up and managing campaigns in DSPs
Responsibilities:
  • Campaign setup, management and optimizations for all self-managed digital platforms
  • Collaborate closely with Sr. Digital Media Manager to ensure maximizing campaign performance
  • Ensure buys are live with the correct creative and that data is pulling into analytics and ad serving platforms
  • Optimize media plans and budgets according to the best media mix on a daily, weekly and monthly basis
  • Experiment with new platforms and channels; brainstorm new and creative growth strategies through digital marketing
  • Deliver performance updates and recommended optimizations to Sr. Digital Media Manager and Planning counterparts
  • Collaborate with media planning team to identify target audiences and craft effective campaigns
  • Coordinate with Search and Ad Ops teams, offering support as needed
  • Responsible for accuracy in social and programmatic dashboard data and reporting decks
  • Seek out new ways to showcase data and partners to help close the loop for ROI/attribution
  • Routinely analyze data to provide optimization recommendations and reporting insights
  • Measure and report on performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
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