Apply📍 United States
🧭 Full-Time
🔍 FinTech
🏢 Company: NerdWallet👥 501-1000💰 Secondary Market almost 4 years ago🫂 Last layoff 8 months agoInternetConsumerFinancial ServicesPersonal Finance
- 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
- Deep expertise in strategic and technical marketing with an emphasis on email and push channels
- 2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams
- Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others
- Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
- Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
- Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
- Experience working cross-functionally within a matrixed organization
- Experience working on a FinTech, PropTech, or Real Estate industry
- Identify and translate business goals into effective CRM marketing strategy and roadmap
- Drive the strategy and vision for all campaigns within area of responsibility
- Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
- Implement and optimize day-to-day processes to increase team velocity
- Use data to drive decisions around campaign optimization and performance targets
- Cascade campaign metrics, trial data, and best practices to relevant stakeholders
- Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact
- Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback
Project ManagementSQLData AnalysisCommunication SkillsAnalytical SkillsCross-functional collaborationMarketingTeam managementStakeholder managementDigital MarketingCRMA/B testing
Posted 20 days ago
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