Senior CRM Manager I

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Requirements:

• 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
• Deep expertise in strategic and technical marketing with an emphasis on email and push channels
• 2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams
• Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others
• Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
• Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
• Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
• Experience working cross-functionally within a matrixed organization
• Experience working on a FinTech, PropTech, or Real Estate industry

Responsibilities:

• Identify and translate business goals into effective CRM marketing strategy and roadmap
• Drive the strategy and vision for all campaigns within area of responsibility
• Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
• Implement and optimize day-to-day processes to increase team velocity
• Use data to drive decisions around campaign optimization and performance targets
• Cascade campaign metrics, trial data, and best practices to relevant stakeholders
• Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad-reaching impact
• Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback