Direct Response Media Buyer

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Requirements:

• 2+ years of experience in media buying, with a proven track record of managing successful campaigns on major digital platforms.
• Strong analytical abilities to interpret data, draw insights, and make data-driven decisions.
• Experience in developing compelling ad copy and creative assets that drive engagement and conversions.
• Ability to manage and optimize advertising budgets effectively for maximum ROI.
• Deep understanding of digital marketing concepts and best practices, particularly in the supplements or eCommerce space.
• Excellent communication skills to work collaboratively with cross-functional teams, including marketing, sales, and creative.
• Strong initiative and ability to work independently in a fast-paced environment.

Responsibilities:

• Develop and manage advertising campaigns across various digital platforms, ensuring they align with our marketing strategy and business objectives.
• Allocate and manage advertising budgets efficiently, optimizing spend to maximize return on ad spend (ROAS).
• Regularly analyze campaign performance using analytical tools, providing insights and recommendations for improvement.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with our target audience.
• Stay updated on industry trends, competitor activity, and changes in digital advertising platforms to inform strategy.
• Implement A/B testing for ad creatives, landing pages, and strategies to ensure continuous improvement and optimization of campaigns.
• Manage campaigns across platforms, maintaining consistency in messaging and creative while leveraging the strengths of each channel.