Senior Director, Brand Marketing

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Requirements:

• 8+ years of experience in marketing, with a focus on brand, communications, and thought leadership. Proven success in a senior marketing role at a high growth-stage SaaS or equivalent.
• Experience in higher education, edtech, or B2B SaaS is highly valued.
• Demonstrated ability to craft and scale a brand narrative.
• Strong background in public relations, content marketing, and social media. Media savvy with existing industry contacts is a plus.
• Experience leading events or community programs (e.g., conferences, webinars, content platforms).
• Analytics mindset with the ability to interpret marketing data and KPIs.
• Exceptional leadership and team management skills.
• Outstanding written and verbal communication skills.

Responsibilities:

• Oversee our Enrollify content platform and Engage Summit event series, leveraging these assets to expand our influence and drive meaningful engagement.
• Work closely with our CMO and cross-functional teams to ensure marketing initiatives align with our revenue and growth objectives.
• Develop and execute a comprehensive communications strategy that not only raises awareness but also positions Element451 as a trusted innovator in higher ed tech.
• Lead initiatives such as whitepapers, webinars, and speaking engagements that resonate with our audience.
• Guide our PR and social media efforts to tell our compelling story. Oversee the creation of high-impact content-from engaging blogs and case studies to dynamic press releases and video content, while managing media relations to secure broad industry coverage.
• Expand the influence of our media and learning hub by curating top-tier content, engaging industry leaders, and reinforcing Enrollify’s role as an authoritative voice in higher ed technology.
• Lead the planning and execution of our high-impact virtual and in-person events, ensuring they generate direct engagement and drive demand for Element451.
• Collaborate closely with the CMO and key teams to align all brand and communications initiatives with our revenue and growth goals. Continuously refine messaging to resonate with target audiences and drive tangible business results.
• Build, manage, and inspire a dynamic marketing communications team. Foster a culture of creativity, accountability, and continuous improvement, ensuring efficient operations as the team scales.
• Establish clear KPIs to measure brand awareness, media reach, share of voice, engagement, and lead generation from communications channels. Monitor performance metrics (website traffic, social engagement, event attendance, PR impressions, etc.) and use insights to optimize strategies. Provide regular reporting on the impact of brand and thought leadership initiatives to the executive team.
• Guide and develop a high-performing marketing communications team, across content, social, design and PR functions, fostering creativity and operational excellence as we scale.