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Brand Director
Posted 22 days agoViewed
💎 Seniority level: Director, 8+ years
💸 Salary: 215000.0 - 225000.0 USD per year
🔍 Industry: Mental Health
🏢 Company: BetterHelp👥 101-250InternetMental HealthTherapeuticsWellnessHealth CareHealth Diagnostics
🗣️ Languages: English
⏳ Experience: 8+ years
Requirements:
- 8+ years of experience in international marketing, growth marketing, or related fields.
- Proven track record of successfully launching and scaling marketing campaigns across multiple global markets.
- Strong analytical skills with the ability to interpret data, optimize campaigns, and drive data-driven decision-making.
- Experience in digital marketing, performance marketing, and localization strategies.
- Excellent communication and leadership skills, with the ability to influence stakeholders across cultures.
- Fluency in multiple languages is a plus.
- Ability to travel internationally as needed.
- Ability to work in the US, to travel to our Mountain View, California offices up to three times per year and to an additional company offsite.
Responsibilities:
- Develop and implement a compelling brand strategy that aligns with company goals and consumer needs.
- Oversee integrated campaigns that span digital, offline and experiential.
- Supercharge our organic social strategy.
- Collaborate with cross-functional teams (product, marketing, content, design, and partnerships) to ensure brand alignment across all communications.
- Conduct market research and analyze consumer insights to refine brand strategy and positioning.
- Build and manage a high-performing brand team, fostering innovation and creativity.
- Monitor brand performance through key metrics and analytics, optimizing campaigns for engagement and conversion.
- Stay ahead of industry trends and emerging opportunities in mental health and wellness.
- Champion brand storytelling to create authentic, emotionally resonant narratives that drive community engagement.
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