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Senior Marketing Operations Manager
Posted 3 days agoViewed
💎 Seniority level: Senior, 5-7 years
💸 Salary: 140000.0 - 180000.0 USD per year
🔍 Industry: SaaS, B2B, cybersecurity
🏢 Company: AppOmni👥 101-250💰 Series C about 2 years agoSaaSCloud SecurityCyber SecurityCloud ManagementSoftware
🗣 ️ Languages: English
⏳ Experience: 5-7 years
Requirements:
- Proven experience managing marketing automation platforms (Salesforce, Hubspot, 6sense)
- Strong understanding of global email marketing best practices, campaign workflows, and multi-touch lead nurturing strategies.
- Proficiency in reporting and analytics tools
- Exceptional organizational and project management skills with the ability to prioritize and manage multiple global initiatives simultaneously.
- Experience developing and scaling processes for operational efficiency across marketing teams.
- 5-7 years in marketing operations, campaign management and analytics
- Expertise in Hubspot, Salesforce, 6sense and reporting tools such as Qlik
- Strong analytical, forecasting and process management skills
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- SaaS, B2B, startup, cybersecurity industry experience preferred.
Responsibilities:
- Own and optimize HubSpot, Salesforce, 6sense and other martech tools.
- Oversee global campaign execution (audience segmentation, list uploads, lead nurturing, automation).
- Improve lead flow, scoring, and routing for seamless SDR and sales handoff.
- Establish best practices for email marketing, engagement, and A/B testing.
- Develop real-time dashboards for pipeline, conversion, and campaign performance using Salesforce, Qlik, and 6Sense (ABM).
- Analyze complex data sets and deliver regular marketing KPIs and forecasting models to inform strategic planning.
- Uncover insights to improve ROI, conversion rates, and funnel performance.
- Ensure data accuracy, hygiene and governance across platforms.
- Partner with RevOps and sales teams to monitor lead and opportunity data within Salesforce and Hubspot
- Implement and enforce data governance processes to comply with privacy regulations (e.g., GDPR, CCPA).
- Evaluate new emerging technologies and trends to improve scalability, efficiency, and campaign performance.
- Develop and implement scalable processes and workflows for global campaign execution, lead management, and reporting.
- Act as a trusted strategic partner to marketing and sales leadership, delivering insights and recommendations
- Collaborate cross-functionally with demand generation, product, RevOps, and sales teams to ensure alignment and operational excellence.
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