Senior Marketing Operations Manager (Marketo)

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Requirements:

• Marketo Certified Expert
• Proficiency in Salesforce, Outreach, RingLead and CMS tools.
• Advanced knowledge of email marketing, including dynamic content, automation, list management, and compliance with GDPR/SPAM laws.
• Skilled in managing campaigns across email, webinars, events, direct mail, paid social, and organic social channels.
• Familiarity with direct marketing principles, demand generation strategies, and best practices.
• Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations.
• Advanced proficiency in Excel and experience with Tableau or SQL for data analysis (Nice to have).
• Strong project management skills with a track record of cross-team collaboration.
• Energetic, eager to achieve ambitious growth goals in a dynamic environment.

Responsibilities:

• Administer and optimize the marketing tech stack, including Marketo, Salesforce, Outreach, Drift, Bombora, and ZoomInfo.
• Ensure data flows correctly between systems to maintain accuracy and efficiency.
• Execute ABM and demand generation programs leveraging the marketing technology stack.
• Troubleshoot and resolve marketing operations issues, including lead flow, scoring, and email deliverability challenges.
• Oversee key marketing operations tasks such as lead lifecycle management, scoring, routing, nurturing, segmentation, and data hygiene.
• Manage end-to-end email campaigns, including planning, segmentation, testing, deployment, and reporting.
• Develop, monitor, and optimize Marketo programs across all stages of the marketing and sales funnel.
• Support demand generation with attribution models and funnel optimizations to exceed lead and pipeline goals.
• Continuously test, analyze, and refine strategies to improve engagement, conversion rates, and program performance through A/B testing and creative optimization.
• Execute multi-channel marketing efforts across email, paid media, webinars, social media, content syndication, and search.
• Build scalable processes for campaign execution, ensuring best practices in lead conversion, nurturing, and database management.
• Develop and maintain standardized reporting to measure campaign effectiveness, pipeline impact, and ROI.
• Collaborate with sales operations and business intelligence teams to align on metrics, lead flow, and goal setting.
• Establish strong relationships with sales, sales operations, and customer success teams to ensure smooth pipeline handoffs.
• Train go-to-market teams on marketing processes, including campaign creation, lead follow-up, and reporting, with clear documentation.