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Director of Marketing
Posted 5 days agoViewed
💎 Seniority level: Director
🔍 Industry: Video, AV, AI, SaaS marketing
🏢 Company: Iris👥 1001-5000AdvertisingManagement ConsultingDigital Media
Requirements:
- Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).
- Proven success in growth marketing, paid ads, influencer marketing, and referral programs.
- Track record of building and leading marketing teams in a fast-growing startup.
- Experience working with product marketing and ICP development.
- Passionate about audio/video, live production, cameras, and AI.
- Strong project management skills—able to balance execution with strategic planning.
Responsibilities:
- Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
- Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
- Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
- Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
- Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
- Lead influencer marketing campaigns with creators, streamers, and video professionals.
- Coordinate video production for marketing campaigns, product launches, and case studies.
- Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
- Own conference & event marketing, including booth strategy, lead capture, and follow-up.
- Craft clear, compelling messaging and positioning that differentiates our product in the market.
- Work closely with product and sales teams to ensure a seamless customer journey.
- Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
- Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
- Manage relationships with agencies, freelancers, and contractors to scale execution.
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