Director, TikTok Shop

View full description

Requirements:

• Minimum of 5-10 years of experience in CPG e-commerce, with at least 2 years of experience in TikTok.
• Minimum 4 months in TikTok Shop.
• Strong understanding of the retail landscape, consumer behavior, and digital marketing trends.
• Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment.
• Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams.
• Data-driven mindset with a track record of optimizing media investments based on performance data.

Responsibilities:

• Develop and execute TikTok Shop strategies to drive gmv growth for clients.
• Lead and build a high-performing team of brand managers that will handle shop management/set up, affiliate relationships, content quality control, growth strategies, and media buying.
• Manage client relationships and affiliate/content creator campaigns across TikTok, ensuring we consistently deliver the highest quality content for our clients while maintaining healthy volume.
• Act as the senior point of contact for major CPG clients.
• Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies.
• Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales.
• Build, mentor, and manage a team of media buyers, strategists, and analysts.