Director, TikTok Shop

Posted 2 days agoViewed

💎 Seniority level: Director, 5-10 years

📍 Location: United States

🔍 Industry: E-commerce

🏢 Company: Darkroom👥 11-50 Digital Marketing Advertising Consulting Web Development Brand Marketing Marketing Web Design

🗣️ Languages: English

⏳ Experience: 5-10 years

🪄 Skills: LeadershipProject ManagementData AnalysisContent creationStrategic ManagementAccount ManagementClient relationship managementData visualizationTeam managementDigital MarketingBudget management

Requirements:

Minimum of 5-10 years of experience in CPG e-commerce, with at least 2 years of experience in TikTok.
Minimum 4 months in TikTok Shop.
Strong understanding of the retail landscape, consumer behavior, and digital marketing trends.
Demonstrated experience leading and growing teams in a fast-paced, results-oriented environment.
Exceptional communication skills with the ability to articulate strategies, insights, and recommendations to both clients and internal teams.
Data-driven mindset with a track record of optimizing media investments based on performance data.

Responsibilities:

Develop and execute TikTok Shop strategies to drive gmv growth for clients.
Lead and build a high-performing team of brand managers that will handle shop management/set up, affiliate relationships, content quality control, growth strategies, and media buying.
Manage client relationships and affiliate/content creator campaigns across TikTok, ensuring we consistently deliver the highest quality content for our clients while maintaining healthy volume.
Act as the senior point of contact for major CPG clients.
Oversee the collection and analysis of performance data to continuously refine and enhance retail media strategies.
Stay ahead of industry trends and continuously explore new digital channels and tools to drive in-store sales.
Build, mentor, and manage a team of media buyers, strategists, and analysts.

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