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CRM Specialist
Posted 9 days agoViewed
🏢 Company: Fender👥 1001-5000💰 Corporate about 12 years agoElectronicsMusicMusic StreamingMusical InstrumentsManufacturing
🗣️ Languages: English
Requirements:
- Proven experience in email marketing, loyalty or CRM roles
- Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider, such as Iterable, Emarsys or Braze
- Experience managing projects through Workfront, Trello, JIRA or similar platforms
- Comfortable with Excel and other data analysis tools such as Tableau and Amplitude
Responsibilities:
- Support the CRM Marketing Manager in developing and implementing strategies for growing the EMEA CRM programme.
- Create and execute campaigns across email, push, on-site and additional channels to grow our overall customer lifetime value.
- Strategise, create, code and deploy Fender emails across our EMEA DTC markets.
- Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment.
- Support the execution of lead generation campaigns to grow the EMEA email database.
- Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute project requests, ensure marketing best practices and capture feedback for process and programme enhancements.
- Drive ongoing optimisation through a comprehensive A/B testing strategy, including developing best practices and sharing learnings across the team.
- Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns.
- Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience.
- Oversee the email translation process, from sourcing translations in a timely manner to quality assurance and admin.
- Track and report on various CRM campaign metrics on a daily/weekly basis.
- Additional duties as assigned
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