CRM Specialist

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Requirements:

• Minimum 2 years working on an email marketing channel with hands-on experience building and deploying promotional and transactional emails, particularly in an e-commerce business; SMS and/or Direct Mail experience is a plus
• Demonstrated proficiency working with data to derive actionable insights that lead to business performance improvements, particularly from A/B testing data and email optimization
• Experience working with ESPs, CRMs, and inbox deliverability tools, and/or other adtech/martech platforms; experience with Iterable is a plus
• Proficient in Google Analytics and/or other web analytics tools
• Experience building monthly campaign content and multi-step email triggers
• Experience in development of reports and analysis of marketing campaign performance

Responsibilities:

• Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
• Manage creation of ad hoc promotional campaigns and maintenance of transactional email/sms campaigns, including, but not limited to, conducting A/B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
• Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
• Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly/ monthly reports on all findings
• Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone