Director, Integrated Campaigns

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Requirements:

• Minimum of five years of experience in marketing leadership, managing end-to-end campaigns, and driving successful go-to-market strategies a must
• Proven track record of managing integrated campaigns that drive revenue a must
• Excellent analytical skills with the ability to interpret acquisition and channel data and make data-driven decisions
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to executive leadership
• Strong leadership abilities, with experience in mentoring and managing a team of marketing professionals
• Experience in the salon, wellness, or fitness industry a plus: B2B vertical SaaS experience a must

Responsibilities:

• Lead the development and execution of comprehensive campaigns, targeting our wellness, fitness, salon and spa business personas
• Collaborate with cross-functional teams to create cohesive and compelling campaign narratives that align with Zenoti's brand voice and marketing objectives
• Oversee the implementation of integrated marketing campaigns across multiple channels, including landing pages, social media, email, earned media channels and paid
• Ensure consistent messaging and branding across all platforms to enhance brand awareness and engagement
• Define and report on key success metrics for campaigns and virtual events
• Leverage data from analytics teams to assess campaign performance and guide the channel mix, content, and timing of future integrated campaigns
• Mentor and manage content team members, including the premium asset manager and email marketing manager
• Work closely with cross-functional marketing leaders and product teams to create, lead, and execute campaign plans and programs that drive business impact