AI Marketing Subject Matter Expert (SME) and Instructor (Contract)

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Requirements:

• AI applications in customer segmentation and personalization
• Experience with AI-driven marketing automation and campaign optimization
• Knowledge of generative AI for content creation and copywriting
• Understanding customer journey analytics using AI tools
• AI-powered SEO, social media analytics, and sentiment analysis
• Experience mentoring, coaching, or teaching others in a professional or academic setting.

Responsibilities:

• Participate in pre-sale meetings with GA Account Directors and prospective clients to discuss industry insights and learning solutions
• Prepare materials and insights to tailor GA’s learning solutions to client needs.
• Curate, design, and contextualize learning content to align with industry needs and best practices.
• Facilitate engaging, supportive, and inclusive learning environments for students.
• Conduct instructional sessions according to given program length and schedule, anywhere from 2 hours to several days or weeks
• Prepare lessons and materials, leveraging existing GA curriculum resources.
• Guide students in completing exercises, labs and projects
• Facilitate a safe, supportive, and energetic community that welcomes the various needs and learning styles of your students.
• Inspire students to persist through the challenges of learning new technologies and skills.