Paid Social Designer

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Requirements:

• 2+ years working in an eCommerce or DR environment
• Experience working in a creative pod
• Background with modern design technology and tools
• General understanding of performance KPI's related to win rates on paid social platforms
• Agency or DTC brand experience

Responsibilities:

• Design High-Performing Creatives: Produce visually compelling static ads optimized for paid social media with a direct response focus, ensuring they drive engagement and conversions.
• Align Creatives with Performance Goals: Work closely with the Creative Strategist to ensure all designs meet specific performance objectives and align with testing strategies.
• Implement Feedback Efficiently: Interpret and apply creative direction and feedback from multiple stakeholders to continuously refine and improve ad performance.
• Apply Performance-Driven Design Principles: Leverage best practices in direct response advertising, including strong visual hierarchy, clear messaging, and high-impact layouts, to maximize ad effectiveness.
• Deliver on Time: Maintain a consistent workflow, ensuring all creative assets and revisions are delivered on time and at the highest quality standards.
• Maintain Asset Organization: Follow internal file management protocols to ensure efficient storage, accessibility, and version control of creative assets.
• Optimize and Repurpose Content: Regularly review and adapt existing assets into new, high-performing static ads to maximize content longevity and effectiveness.
• Source and Manage Creative Assets: Proactively request, research, and secure images, graphics, and other media elements from internal and external sources.
• Collaborate on Ideation & Strategy: Partner with the Creative Strategist to develop new creative concepts, ad structures, and testing angles, ensuring a strategic and data-driven approach to design.