Senior Product Marketing Manager (Remote)

Posted 6 days agoViewed

💎 Seniority level: Manager, 6+ years

📍 Location: United States

💸 Salary: 114800.0 - 168400.0 USD per year

🏢 Company: Guild👥 1001-5000💰 $264,674,905 Series F over 2 years ago🫂 Last layoff 9 months agoEducation EdTech Career Planning

🗣️ Languages: English

⏳ Experience: 6+ years

🪄 Skills: Data AnalysisProduct ManagementCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationPresentation skillsMarket ResearchMarketingStrategic thinkingCustomer Success

Requirements:

6+ years marketing experience in a B2B environment (product marketing experience preferred)
Excellent storytelling and communication skills, with the ability to create compelling narratives for diverse audiences, especially HR or L&D buyers
Demonstrated ability to manage product launch timelines, dependencies and deliverables with cross-functional teams
Expertise in creating high-quality, customer-centric marketing materials and enablement assets
Analytical mindset with experience leveraging data to inform strategy and measure success

Responsibilities:

Develop positioning and messaging for specific products or capabilities that communicates the value of our products to diverse audiences, including employees, employers, and/or learning partners
Conduct specific market research and customer insights projects that inform go-to-market plans, product roadmaps, and/or positioning
Translate customer pain points and market differentiation into actionable messaging for partner-facing teams
Create a suite of materials (e.g. decks, demos, scripts) that clearly articulate the value of our products
Collaborate with the Partnership Enablement team to deliver training, tools, and/or workshops that enable go-to-market teams
Execute go-to-market activities for specific products and/or capabilities, ensuring alignment with Sales, Employer Partnerships, Marketing and Product teams
Manage timelines and deliverables for launches, ensuring goals are met and providing feedback for continuous improvement
Contribute to specific projects to build and/or improve key Product Marketing processes (e.g. GTM playbook, customer research methodology, etc

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