Marketing Generalist

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💎 Seniority level: Junior, 2-3 years

📍 Location: United States, US and European timezones

🔍 Industry: SaaS and life sciences

🏢 Company: Invert👥 11-50💰 $20,149,993 Seed 9 months agoData Management SaaS Application Performance Management

🗣️ Languages: English

⏳ Experience: 2-3 years

🪄 Skills: Project ManagementData AnalysisSalesforceGoogle AnalyticsContent creationSEORESTful APIsSales experienceMarket ResearchMarketingLead GenerationDigital MarketingSaaSA/B testing

Requirements:

2-3 years in marketing; experience in sales is a plus.
Prior startup experience and familiarity with SaaS and life sciences domains are highly valued.
A strong action bias and “get your hands dirty” mindset.
Experimental mindset and passion for testing new strategies.
Comfort with ambiguity and changing priorities.
Strong project management and organizational skills.
High degree of curiosity and vigor for learning new things.

Responsibilities:

Drive a highly experimental approach across various growth and marketing strategies.
Develop and refine sales support materials that empower our team to close more deals.
Implement, optimize, and report on SEO and SEM efforts to improve top-of-funnel metrics like website traffic and brand awareness.
Plan, coordinate, and execute in-person and virtual events.
Manage multiple growth experiments simultaneously while keeping projects on track and reducing context switching.

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🔧 Requirements

Enjoy working in a collaboratively competitive and fun environment.
Be comfortable in a fast-paced, high energy, ever-changing environment.
Possess a go-getter attitude to turn refusals into affirmative responses.
Demonstrate excellent written communication skills, including writing substantive emails and product copy.
Have design sensibility to create visually appealing one-pagers without needing a designer.
Ability to create videos using tools for recording and editing.
Possess project management skills to prioritize fast-moving initiatives.
Be technology savvy and understand how the product aligns with customer needs.

💡 Responsibilities

Run scheduled demand-generation tactics such as weekly emails, blog posts, and organic social posting.
Create reports on marketing and sales metrics, including conversion rates.
Generate a weekly report on digital marketing performance such as web traffic, SEO optimization, and search trends.
Manage daily administrative tasks to ensure the Marketing department runs smoothly using tools like Jira.
Keep organized records of marketing metrics and results from past campaigns.
Monitor competitors’ marketing activities.

Project ManagementGraphic DesignGoogle AnalyticsJiraSEODigital Marketing

Posted 3 months ago

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