Direct Response (User Generated Content) Video Editor (006 - 0088)

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Requirements:

• Expert Video Editing & Motion Graphics
• Proficiency in Adobe Premiere Pro, After Effects, and similar editing tools, with an advanced understanding of keyframe animation, color grading, and sound design for high-impact ad production.
• Ability to create dynamic motion graphics and engaging animations that enhance engagement and storytelling, including kinetic typography, product highlight effects, and animated transitions.
• Strong command of fast-paced editing techniques, incorporating pattern interrupts, seamless transitions, and visual effects to sustain viewer attention in the first 3–5 seconds.
• Experience with UGC (User-Generated Content) editing, ensuring raw footage is polished, visually compelling, and optimized for direct-response conversion.
• Familiarity with AI-based editing tools, templates, and automation techniques to speed up production while maintaining quality and creativity.
• Deep knowledge of high-performing ad structureis, including effective hooks, social proof, problem/solution frameworks, and strong CTAs.
• Ability to think like a marketer, ensuring every cut, transition, and text overlay serves a conversion goal.
• Strong grasp of Facebook & Instagram ad formats, knowing how to tailor creatives for different placements (Feed, Stories, Reels, etc.).
• Ability to create mobile-optimized (1:1, 4:5, 9:16) videos that align with user behaviors on each platform.
• Mastery of fast-paced editing, pattern interrupts, and reset moments to maintain viewer attention.
• Ability to turn raw footage into persuasive narratives, effectively showcasing product benefits and use cases.
• Comfort with analyzing ad performance metrics (CTR, watch time, ROAS) and using insights to improve creatives.
• Ability to quickly create multiple versions of an ad for A/B testing, learning from performance data.
• Ability to source and repurpose content creatively, maximizing existing assets to generate new winning ads.
• Quick learner who adapts to trends, platform changes, and new marketing strategies.
• Capable of delivering video ads in multiple languages using AI-powered localization tools to ensure international reach.
• Required to speak only English, but must have impeccable English for clear communication and accurate messaging in all content.
• Strong eye for text accuracy, video clarity, and smooth transitions to ensure professional-quality output.
• Ability to self-review work and minimize errors before submission.
• Works efficiently with the marketing and creative teams to align on goals and execute projects smoothly.
• Open to feedback, willing to revise and optimize ads based on strategic input.

Responsibilities:

• Deliver 15-30 new video ads per week, ensuring a continuous flow of fresh content for testing.
• Maintain a 1-2 hour editing time per video, balancing speed with high-quality output.
• Efficiently repurpose existing content, UGC, stock footage, and brand assets to maximize creative output.
• Consistently produce winning ads that outperform previous creatives in terms of CTR, ROAS, and CPA.
• Iterate on existing creatives based on data insights, quickly launching multiple variations (different hooks, CTAs, formats) for A/B testing.
• Ensure at least 50% of new ads outperform existing benchmarks, continuously refining creative strategy.
• Maintain 100% compliance with Facebook’s ad policies and best practices (e.g., avoiding disallowed claims, ensuring mobile-friendly formats).
• Deliver error-free, polished videos with clear messaging, strong hooks, and on-brand visuals.
• Ensure all videos are optimized for sound-off viewing with captions, text overlays, and engaging graphics.
• Work closely with the marketing team to understand ad performance metrics and optimize creatives accordingly.
• Receive and incorporate feedback quickly, reducing revision rounds and ensuring timely ad launches.
• Maintain organized file management to ensure easy access and retrieval of past creatives for repurposing.