Director, Marketing Strategy & Operations

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Requirements:

• 7+ years in strategic operational roles (marketing operations, product marketing, revenue ops, or analytics), ideally within a global and cross-functional environment
• 5+ years specifically in marketing operations, with demonstrated success in lead lifecycle management, data integrity, technology integrations, and funnel optimization
• 5+ years managing Hubspot (or a similar marketing automation platform) and Salesforce CRM; advanced proficiency in configuring, integrating, and optimizing these tools
• Expertise in demand generation, funnel metrics, marketing attribution, and closed-loop reporting
• Strategic problem solver with exceptional project management and influencing skills; proven ability to lead complex initiatives and communicate effectively at all org levels
• Deep understanding of database structures, data hygiene, and analytics best practices

Responsibilities:

• Oversee global marketing operations, orchestrating everything from lead acquisition to revenue generation
• Champion best-in-class processes—including lead scoring, attribution, database management, segmentation, and digital marketing workflows—to ensure no lead is left behind
• Drive engagement and alignment with senior leadership across business units
• Partner with Finance and cross-functional operations teams to lead annual/quarterly planning processes, ensuring marketing goals and budgets map to Cresta’s strategic objectives
• Lead pipeline strategy to drive demand and growth for Cresta’s strategic and enterprise segments
• Ensure full closed-loop reporting from lead to revenue, optimizing funnel performance and revealing actionable insights on campaign ROI
• Configure, integrate, and optimize the marketing tech stack (e.g. HubSpot, Salesforce, Tableau)  to track, analyze, and scale global marketing programs
• Own and maintain the marketing database, enforcing data hygiene, segmentation, and compliance (GDPR, CAN-SPAM)
• Identify workflow inefficiencies and implement streamlined, automated solutions for effective lead management, forecasting, and reporting
• Develop and manage the marketing forecast model, providing accurate projections for pipeline and revenue contribution
• Lead the Marketing OKR process and take ownership of crafting board presentation slides with the CMO
• Design and refine dashboards, analytics frameworks, and KPI reviews that enable data-driven decisions
• Deliver accurate, actionable insights on campaign performance, channel ROI, and marketing’s overall impact on revenue
• Partner with Sales, Finance, Product, IT, and the broader Revenue Operations team to align marketing ops with wider business initiatives
• Collaborate on major go-to-market launches, budget planning, and technology integrations to drive a seamless buyer experience
• Manage current team (1 team member today) with long-term ability to build out a global function
• Cultivate a high-performance, data-informed culture, ensuring alignment with Cresta’s values and long-term objectives