Senior Demand Generation Specialist - Colorado

Posted 4 months agoViewed

💎 Seniority level: Senior, 6+ years

📍 Location: Colorado, California

🔍 Industry: User research

🏢 Company: Great Question👥 11-50💰 $2,500,000 Seed almost 4 years agoInformation Services UX Design Information Technology

⏳ Experience: 6+ years

🪄 Skills: SQLData AnalysisGoogle AnalyticsSEORESTful APIsReportingCross-functional collaborationMarket ResearchData visualizationLead GenerationDigital MarketingCRMData analyticsA/B testing

Requirements:

6+ years in demand generation, digital marketing, or performance marketing roles, preferably in a fast-paced B2B startup or internet company.
Skilled in platforms like Google Ads, LinkedIn Ads, HubSpot, SEMrush, Ahrefs, and analytics tools like Google Analytics.
Analytical and results-oriented, with a focus on driving measurable outcomes.
Expertise in on-page, off-page, and technical SEO strategies.
Strong ability to present data, strategies, and results to stakeholders clearly and effectively.
Proactive and comfortable working independently in a remote environment.
Your value will be measured by your contribution toward meeting ambitious revenue goals.

Responsibilities:

Lead the strategy and execution of paid campaigns across platforms like Google Ads, LinkedIn, Meta, and others to drive qualified traffic and conversions.
Own and optimize the company’s SEO strategy, improving organic search visibility through keyword research, technical improvements, and link-building efforts.
Analyze and report on campaign performance, delivering insights to optimize ROI and inform future strategies.
Collaborate on lead nurturing initiatives, including retargeting and email campaigns, to drive prospects through the funnel effectively.
Work with content, sales, and product teams to ensure alignment and consistency across all campaigns.
Continuously test new tactics, channels, and creative approaches to unlock new growth opportunities.
Develop and maintain dashboards, define key metrics, and deliver actionable insights to track performance and inform decision-making.

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