Senior Marketing Manager, B2B and E-commerce

Posted about 2 months agoViewed

View full description

💎 Seniority level: Senior, Approximately 10 years

📍 Location: United States

💸 Salary: 125000.0 - 160000.0 USD per year

🔍 Industry: Architecture and Design

🏢 Company: Black Spectacles👥 11-50 EdTech E-Learning Architecture Software

⏳ Experience: Approximately 10 years

🪄 Skills: Data AnalysisGoogle AnalyticsSEOLead GenerationDigital MarketingA/B testing

Requirements:

Approximately 10 years of digital marketing experience with a proven track record in B2B lead generation and B2C e-commerce growth.
Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, retargeting).
Proficiency in Google Analytics and data-driven strategy development.
Deep knowledge of SEO and organic search.
Experience with social media marketing and event marketing.
Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.

Responsibilities:

Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
Create automated workflows, email campaigns, and nurturing sequences using HubSpot.
Optimize SEO, organic search, and PPC campaigns.
Design and manage e-commerce campaigns to increase traffic and sales.
Leverage Google Analytics for tracking user behavior and campaign performance.
Develop digital marketing roadmap and report on performance metrics.

Apply

Related Jobs

Apply

🔥 Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)

Posted 13 days ago

📍 United States

🧭 Full-Time

💸 125000.0 - 160000.0 USD per year

🔍 Marketing

🏢 Company: Black Spectacles👥 11-50 EdTech E-Learning Architecture Software

🔧 Requirements

Approximately 10 years of digital marketing experience
Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
Strong proficiency in Google Analytics and data-driven strategy development.
Deep knowledge of SEO, organic search, database management, and segmentation strategies.
Experience with social media marketing, thought leadership, and event marketing
Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.

💡 Responsibilities

Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.

LeadershipProject ManagementBusiness IntelligenceData AnalysisGoogle AnalyticsContent creationSEORESTful APIsAdaptabilityReportingBudgetingSales experienceData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMData analyticsA/B testing

Posted 13 days ago

Apply