Senior Marketing Manager, B2B and E-commerce

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Requirements:

• Approximately 10 years of digital marketing experience with a proven track record in B2B lead generation and B2C e-commerce growth.
• Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, retargeting).
• Proficiency in Google Analytics and data-driven strategy development.
• Deep knowledge of SEO and organic search.
• Experience with social media marketing and event marketing.
• Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.

Responsibilities:

• Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
• Create automated workflows, email campaigns, and nurturing sequences using HubSpot.
• Optimize SEO, organic search, and PPC campaigns.
• Design and manage e-commerce campaigns to increase traffic and sales.
• Leverage Google Analytics for tracking user behavior and campaign performance.
• Develop digital marketing roadmap and report on performance metrics.