Senior Marketing Manager, B2B and E-commerce (Remote, Chicago-Based Preferred)

Posted 13 days agoViewed

View full description

💎 Seniority level: Senior, 10 years

📍 Location: United States

💸 Salary: 125000.0 - 160000.0 USD per year

🔍 Industry: Marketing

🏢 Company: Black Spectacles👥 11-50 EdTech E-Learning Architecture Software

🗣️ Languages: English

⏳ Experience: 10 years

🪄 Skills: LeadershipProject ManagementBusiness IntelligenceData AnalysisGoogle AnalyticsContent creationSEORESTful APIsAdaptabilityReportingBudgetingSales experienceData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMData analyticsA/B testing

Requirements:

Approximately 10 years of digital marketing experience
Expertise in HubSpot (marketing automation, workflows, lead management) and Google Ads (PPC, display, and retargeting).
Strong proficiency in Google Analytics and data-driven strategy development.
Deep knowledge of SEO, organic search, database management, and segmentation strategies.
Experience with social media marketing, thought leadership, and event marketing
Bachelor’s degree in marketing, business, or a related field; certifications in HubSpot, Google Ads, or Google Analytics preferred.

Responsibilities:

Develop and implement demand generation campaigns to drive qualified leads for the B2B sales pipeline.
Create automated workflows, email campaigns, and nurturing sequences using HubSpot to engage prospects and move them through the funnel.
Optimize SEO, organic search, and PPC campaigns to attract and convert qualified leads.
Design and manage e-commerce campaigns to increase traffic, sales, and revenue through paid search, social media, and retargeting channels.
Develop and own the digital marketing roadmap, ensuring alignment with business goals and ROI targets.
Report on key performance metrics, analyze data to identify trends, and make informed recommendations to drive growth and improve business outcomes.

Apply