Lifecycle Marketing Analyst

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Requirements:

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field.
• 4+ years of experience in marketing analysis, lifecycle marketing, CRM, or similar role.
• Strong proficiency in data storage & analysis tools such as BigQuery, Excel, SQL, and visualization tools like Tableau or Power BI.
• Experience with marketing automation platforms like Marketo, HubSpot, Eloqua, or Salesforce Marketing Cloud.
• Familiarity with customer segmentation and data-driven marketing techniques.
• Excellent analytical and problem-solving skills to turn data into actionable insights.
• Strong communication skills to present findings to various stakeholders.
• Experience with A/B testing and conversion rate optimization.
• Ability to work in a fast-paced, collaborative environment.

Responsibilities:

• Conduct in-depth analyses of the customer lifecycle to identify patterns, behaviors, and opportunities for improvement.
• Track and report on the effectiveness of lifecycle marketing campaigns across various channels.
• Develop and refine customer segments to deliver personalized marketing messages.
• Design and execute A/B tests to assess different marketing strategies.
• Analyze large datasets to uncover actionable insights for marketing strategies.
• Work closely with cross-functional teams to align marketing efforts with business goals.
• Help develop and implement retention analytics to increase customer lifetime value and reduce churn.
• Assist in developing automated workflows and personalized marketing strategies.
• Stay updated on industry trends and best practices in lifecycle marketing.