Email Marketing Administrator

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Requirements:

• Marketing qualification or relevant work experience
• Minimum one year of experience in email marketing or marketing automation
• Strong copywriting skills
• Experience with email marketing platforms, preferably Drip and/or Customer.io
• Familiarity with internal messaging tools, preferably Slack
• Familiarity with task tracking, preferably Asana
• Results and data-driven with good analytical skills
• Ability to work accurately and within deadlines
• Has amazing attention to detail
• Logical thinking
• Excellent English communication skills, both verbal and written
• Experience with other customer communications mediums, such as in-app or web notifications, is advantageous
• Can handle repetitive tasks without losing interest or concentration
• Great PC skills
• A little bit of geekiness would be good

Responsibilities:

• Check copies from copywriters and be the final guard for emails before their dispatch
• Spot grammar mistakes in the copies
• Spot issues on the copies and suggest improvements
• Load and schedule emails in Customer.io and Drip
• Prepare visually beautiful emails in ESP (Drip, Customer.io), mostly using drag-and-drop
• Perform email testing (delivery, preview, spam)
• Test emails for action, imagining the recipient's reaction
• Create required segments
• Thoroughly review each email before sending
• Create email scheduling plans
• Run A/B tests to optimize campaign performance
• Analyze and update subject lines & preheaders
• Analyze email marketing stats
• Author emails where necessary
• Create automation workflows
• Learn new things in email marketing under the guidance of the Email Marketing Specialist