IT Marketing Lead

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Requirements:

• 5+ years of experience in growth marketing, lead generation, or digital marketing, with a focus on B2B tech
• Experience in IT outsourcing or enterprise software, with a strong understanding of B2B sales cycles
• Proven success in running impactful campaigns, especially within the IT services sector
• Proficiency in digital marketing platforms (e.g., Google Ads, LinkedIn Ads) and strategies like SEO, ABM, and inbound marketing
• Ability to develop go-to-market strategies and position new services for growth
• Experience managing marketing budgets and tracking ROI
• Strong organizational skills and the ability to manage multiple campaigns, ensuring timely delivery and effective outcomes
• Experience leveraging social platforms (Facebook, Instagram, YouTube, instant messengers) to support brand awareness and lead generation
• Skilled in interpreting data, forecasting trends, and converting insights into actionable marketing initiatives
• Excellent communication skills in English (C1), with experience working cross-functionally and manage stakeholder expectations

Responsibilities:

• Develop a long-term marketing strategy aimed at driving B2B sales and revenue growth, ensuring alignment with corporate objectives
• Oversee the strategic and operational management of Softermii’s Marketing Team, creating a high-performance culture
• Strengthen brand positioning, PR, and communications to enhance Softermii’s visibility and credibility in the marketplace
• Manage annual marketing budgets and resource allocation for maximum efficiency and return on investment
• Direct User Acquisition, SMM, SEO, and Link Building efforts, optimizing each for lead generation and brand impact
• Collaborate with Sales, Product, and executive stakeholders to ensure marketing initiatives contribute to top-line revenue goals
• Monitor industry trends, emerging technologies, and competitor strategies to inform agile marketing decisions
• Track, analyze, and present marketing KPIs; use insights to refine tactics and improve outcomes
• Implement a unified document management system to streamline workflows and maintain campaign consistency