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🔍 Product Management certifications
🏢 Company: Product School👥 101-250💰 $25,000,000 Private over 3 years agoEducation
- 4+ years experience as a Paid Media Specialist or similar role.
- Experience with various paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Microsoft Ads, Google Tag Manager.
- Experience with Google Analytics, Looker, Salesforce.
- Experience managing and optimizing marketing budgets in excess of $1 million.
- Solid understanding of AI technologies and applications in digital marketing.
- Proficient in utilizing AI tools and platforms for campaign optimization.
- Strong analytical skills to interpret complex data.
- Excellent communication skills, both written and verbal.
- Detail-oriented, creative, and adaptable to changing landscapes.
- Own the campaign management process end to end for our Consumer business, optimizing for high return on ad spend.
- Develop campaigns specific to our market that are on-brand, relevant, and reach our target customers across segments.
- Implement and continually optimize strategies to maximize budget spend.
- Execute and track A/B tests; communicate performance, hypotheses, and next steps.
- Ensure on-time and on-budget delivery of campaigns and strategies.
- Track and manage paid marketing budgets using standardized dashboards.
- Leverage emerging, high-quality technologies to deliver high performing campaigns.
- Deliver ongoing paid media thought leadership and education to marketing partners.
Artificial IntelligenceData AnalysisSalesforceGoogle AnalyticsA/B testing
Posted 11 days ago
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