Apply📍 Canada, United States, UK, Australia
🧭 Full-Time
🔍 SaaS, Tech
🏢 Company: Directive Consulting
- 4+ years of experience in B2B paid media, preferably within a high-growth SaaS or agency environment.
- Deep understanding of Google Ads, LinkedIn Ads, Facebook Ads, and programmatic platforms.
- Proven ability to scale paid media campaigns while maintaining efficiency and driving revenue impact.
- Strong analytical mindset with experience in Google Analytics, Looker Studio, or other reporting tools.
- Excellent project management and organizational skills, with the ability to balance multiple campaigns simultaneously.
- Hands-on experience with campaign setup, ad creative testing, audience segmentation, and budget pacing.
- A proactive, growth-focused mindset with a passion for digital marketing and paid media innovation.
- Plan, execute, and optimize Directive’s paid media campaigns to drive high-quality traffic and conversions.
- Own full-funnel paid media efforts across Google, LinkedIn, Meta, Review Sites and other B2B-relevant platforms.
- Develop, test, and refine ad copy, landing pages, and audience targeting strategies to improve performance.
- Manage budgets efficiently, ensuring optimal allocation across campaigns to maximize return on ad spend (ROAS).
- Continuously analyze campaign performance metrics, identifying areas for improvement and implementing data-driven optimizations.
- Conduct routine budget pacing checks, placement audits, and bid adjustments.
- Implement A/B testing methodologies for ads, creatives, and landing pages to improve conversion rates.
- Collaborate with the SEO, content, and creative teams to align paid media efforts with broader marketing initiatives.
- Develop dashboards and reports to track key performance indicators (KPIs) and present actionable insights to the VP of Marketing.
- Monitor campaign performance, identifying trends and opportunities for improvement.
- Communicate findings and strategic recommendations to stakeholders with clarity and confidence.
- Work cross-functionally with marketing, design, content, and RevOps teams to ensure cohesive messaging and campaign success.
- Stay up-to-date with industry trends, platform updates, and emerging paid media opportunities.
- Manage relationships with ad platform representatives to ensure Directive is leveraging best practices and staying ahead of changes.
Google AnalyticsCustomer serviceSEOReportingBudgetingLead GenerationDigital MarketingData analyticsBudget managementA/B testing
Posted 6 days ago
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