Senior Paid Media Manager

View full description

Requirements:

• Experience working with Consumer Packaged Goods (CPG) brands is mandatory.
• Must have experience managing budgets and campaigns across social advertising platforms.
• Strong attention to detail and organizational skills.
• Knowledge of digital and social media marketing.
• Expertise in Google Analytics, Google AdWords, and SEO.
• Certifications in relevant platforms are a plus.

Responsibilities:

• Provide thought leadership, strategic development, and deployment of campaigns across social and digital channels.
• Manage all aspects of campaign configuration, launch, and optimization including strategy, budget management, and ad trafficking.
• Collaborate with creative and strategy teams to optimize creative, messaging, and audiences.
• Implement and manage strategy and optimization of paid campaigns on platforms like Facebook, Instagram, TikTok, and Search.
• Lead client reporting calls and communicate campaign performance and insights to teams and clients.
• Analyze KPIs and make recommendations for improvements.