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Copywriter (B2B)

Posted 4 months agoInactiveViewed

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💎 Seniority level: Senior, 3-4 years

💸 Salary: 97680.0 - 122100.0 USD per year

🔍 Industry: Mental health services

🏢 Company: Spring Health👥 1001-5000💰 $100,000,000 Series E 8 months agoMental HealthArtificial Intelligence (AI)mHealthWellnessHealth Care

🗣️ Languages: English

⏳ Experience: 3-4 years

Requirements:
  • 3-4 years of B2B copywriting experience in-house or at an agency, with health-tech experience preferred.
  • Strong portfolio showcasing the ability to create within a consistent brand voice, produce engaging copy across multi-variant campaigns, and drive conversions through compelling content and CTAs.
  • Strong storytelling abilities with emphasis on clarity, empathy, and engagement.
  • Proven ability to drive organic traffic using SEO best practices and blending keyword strategy with compelling content.
  • Ability to adapt tone and style for various audiences, including HR leaders, benefits consultants, the C-suite, and mental health members.
  • Familiarity with mental health or healthcare industry terminology is a plus.
  • Ability to work in a fast-paced, agile environment and manage multiple priorities simultaneously.
  • Strong collaboration skills and ability to work cross-functionally with designers, marketers, and product teams.
Responsibilities:
  • Write, edit, and optimize copy for digital channels, including ads, landing pages, websites, blogs, and email campaigns.
  • Develop copy for B2B marketing materials that capture attention and solve problems for both end-users and corporate clients.
  • Collaborate with content, design, and product marketing teams to create consistent, on-brand messaging across all touchpoints.
  • Create persuasive B2B sales collateral and thought leadership content that conveys value to potential partners.
  • Support B2B initiatives with clear, empathetic messaging to connect with HR leaders, benefits-decision makers, consultants, the C-suite, and more.
  • Contribute to campaign ideation, offering fresh perspectives and a strong understanding of how words can shape user experience.
  • Incorporate SEO best practices into content, ensuring copy is discoverable and reaches the right audiences.
  • Ensure all messaging aligns with clinical pillars and is sensitive to mental health topics.
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