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Copywriter (B2B)
Posted 4 months agoInactiveViewed
💎 Seniority level: Senior, 3-4 years
💸 Salary: 97680.0 - 122100.0 USD per year
🔍 Industry: Mental health services
🏢 Company: Spring Health👥 1001-5000💰 $100,000,000 Series E 8 months agoMental HealthArtificial Intelligence (AI)mHealthWellnessHealth Care
🗣️ Languages: English
⏳ Experience: 3-4 years
Requirements:
- 3-4 years of B2B copywriting experience in-house or at an agency, with health-tech experience preferred.
- Strong portfolio showcasing the ability to create within a consistent brand voice, produce engaging copy across multi-variant campaigns, and drive conversions through compelling content and CTAs.
- Strong storytelling abilities with emphasis on clarity, empathy, and engagement.
- Proven ability to drive organic traffic using SEO best practices and blending keyword strategy with compelling content.
- Ability to adapt tone and style for various audiences, including HR leaders, benefits consultants, the C-suite, and mental health members.
- Familiarity with mental health or healthcare industry terminology is a plus.
- Ability to work in a fast-paced, agile environment and manage multiple priorities simultaneously.
- Strong collaboration skills and ability to work cross-functionally with designers, marketers, and product teams.
Responsibilities:
- Write, edit, and optimize copy for digital channels, including ads, landing pages, websites, blogs, and email campaigns.
- Develop copy for B2B marketing materials that capture attention and solve problems for both end-users and corporate clients.
- Collaborate with content, design, and product marketing teams to create consistent, on-brand messaging across all touchpoints.
- Create persuasive B2B sales collateral and thought leadership content that conveys value to potential partners.
- Support B2B initiatives with clear, empathetic messaging to connect with HR leaders, benefits-decision makers, consultants, the C-suite, and more.
- Contribute to campaign ideation, offering fresh perspectives and a strong understanding of how words can shape user experience.
- Incorporate SEO best practices into content, ensuring copy is discoverable and reaches the right audiences.
- Ensure all messaging aligns with clinical pillars and is sensitive to mental health topics.
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