Product Marketing Manager

Posted 4 months agoViewed

💎 Seniority level: Senior, Proven experience as a Product Marketing Director or similar senior marketing role

📍 Location: Singapore, Malaysia, Thailand, China, Taiwan

🔍 Industry: Artificial Intelligence, Blockchain Gaming, Decentralized Physical Infrastructure Networks

🗣️ Languages: English, Mandarin

⏳ Experience: Proven experience as a Product Marketing Director or similar senior marketing role

🪄 Skills: Market Research

Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience as a Product Marketing Director or in a similar senior marketing role.
Strong understanding of marketing principles, product positioning, and go-to-market strategies.
Demonstrated success in developing and executing marketing strategies for product growth.
Excellent leadership and team management skills.
Exceptional communication and interpersonal skills.
Strategic thinker with analytical and problem-solving abilities.
Ability to thrive in a fast-paced, dynamic startup environment.
Experience in AI, blockchain, or gaming industries is a plus.
Web3 experience is highly desirable.
Proficiency in Mandarin highly preferred.

Develop and implement comprehensive marketing strategies aligned with company goals.
Define product positioning and messaging that resonate with target audiences.
Conduct market research and competitive analysis to identify opportunities.
Create and execute go-to-market plans for product launches.
Oversee the creation of marketing content such as collateral and case studies.
Plan and execute marketing campaigns across various channels.
Monitor and analyze marketing performance using data-driven insights.
Lead, mentor, and develop a high-performing marketing team.
Collaborate with internal stakeholders for alignment on marketing initiatives.
Manage the marketing budget efficiently.

Posted 3 months ago

📍 Switzerland, France, New York, London, Singapore

🧭 Full-Time

🔍 Web3 infrastructure

🏢 Company: Gelato👥 101-250💰 $240,025,345 over 3 years agoLogistics E-Commerce Printing

🔧 Requirements

Relevant experience as a Product Marketing Manager or Product Manager with web3 projects.
Deep understanding of managing crypto-focussed accounts on social media.
Passion for blockchain technologies and experience using on-chain applications.
Excellent written and verbal communication skills.
Experience creating engaging user-centric content.
Flexible and reliable team member with ownership skills.
Degree in Computer Science, Marketing, or Economics, or relevant experience.
Experience at a high-growth technology startup/web3 infrastructure is preferred.

💡 Responsibilities

Responsible for the development and execution of Gelato’s product marketing strategy.
Build, organize, and execute product launches and initiatives.
Ensure successful messaging for website updates and social media campaigns.
Craft compelling product positioning and messaging for different audience segments.
Create market and competitive analysis, client case studies, and product positioning.
Work closely with strategic clients across their development lifecycle.
Collaborate with infrastructure providers to create joint go-to-market content.
Translate technical features into user benefits.
Measure and report against the performance of product marketing initiatives.
Conduct market research and competitive analysis.

BlockchainData AnalysisProduct ManagementWeb3.jsMarket Research

Posted 3 months ago