ApplyField Marketing Specialist (UKI & EE/Benelux/Nordics)
Posted about 2 months agoViewed
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💎 Seniority level: Manager, 5+ years
📍 Location: United Kingdom, Eastern Europe, Benelux, Nordics
🔍 Industry: IT / SaaS
🏢 Company: ABBYY👥 1001-5000💰 over 3 years agoCommunications InfrastructureAnalyticsData VisualizationSoftware
🗣️ Languages: British English, German, French
⏳ Experience: 5+ years
🪄 Skills: Artificial IntelligenceMachine LearningMicrosoft DynamicsSalesforceCommunication SkillsCustomer serviceRelationship building
Requirements:
- Able to build and maintain strong relationships with clients and stakeholders.
- Strong communication skills, experienced in critical conversations.
- 5+ years of experience in B2B Enterprise Field Marketing in IT / SaaS in UKI market.
- Experience with ARR, Nordics, and Benelux Market is a plus.
- Proficient in campaign orchestration, message optimization, and understanding buying personas.
- Experience in Process Mining or Intelligent Document Processing is a plus.
- Evolving multi-channel marketing programs based on performance data.
- Proficient in marketing automation (HubSpot or Eloqua) and CRM (Microsoft Dynamics or SalesForce).
- Familiarity with MEDDIC and Demand Waterfall methodologies.
- Hands-on experience in tactical marketing planning and execution.
- Ability to work in an international team, able to work within US-time zone is a plus.
- Fluent in British English; knowledge of German or French is a plus.
- Self-motivated and capable of working independently.
- Experience in managing multiple initiatives and campaigns simultaneously.
- Ability to work in the office at least once a week and travel if needed.
- Degree in marketing or equivalent experience.
Responsibilities:
- Develop and execute mid-to-bottom-of-funnel strategies and campaigns to drive pipeline growth and marketing-sourced revenue.
- Align efforts with sales and marketing teams to drive revenue.
- Use data and analytics to measure demand generation performance.
- Collaborate with departments for cohesive lead generation efforts.
- Conduct market research to identify opportunities and challenges.
- Create and manage field marketing budgets and report ROI.
- Measure success of demand generation campaigns using metrics.
- Resolve challenges within demand generation processes with lead generation management.
- Review leads and collaborate on forecasting with sales leadership.
- Provide training on demand generation best practices.
- Coordinate attendance at industry events and conferences.
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