Paid Media Lead

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Requirements:

• 5+ years of experience in digital marketing with focus on performance marketing.
• At least 2 years in a senior leadership role managing customer acquisition or revenue generation.
• Proven ability to drive results in a high-growth, startup environment.
• Strong analytical skills with experience in CRM and performance metrics.
• Excellent communication and leadership skills to inspire cross-functional teams.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive learner acquisition and enrolment across multiple channels.
• Implement and optimize performance marketing initiatives to maximize ROI.
• Work closely with the marketing team for seamless campaign integration.
• Analyze data to identify trends and improve performance.
• Lead and mentor a high-performing team.
• Collaborate with senior management on strategic plans.