Apply

Paid Media Lead

Posted 4 months agoInactiveViewed

View full description

💎 Seniority level: Lead, 5+ years

📍 Location: Cape Town

🔍 Industry: Education technology

🏢 Company: HyperionDev👥 1-10💰 $261,662 11 months agoEducationEdTech

⏳ Experience: 5+ years

🪄 Skills: LeadershipData AnalysisStrategyAnalytical SkillsCollaborationSEO

Requirements:
  • 5+ years of experience in digital marketing with focus on performance marketing.
  • At least 2 years in a senior leadership role managing customer acquisition or revenue generation.
  • Proven ability to drive results in a high-growth, startup environment.
  • Strong analytical skills with experience in CRM and performance metrics.
  • Excellent communication and leadership skills to inspire cross-functional teams.
Responsibilities:
  • Develop and execute comprehensive marketing strategies to drive learner acquisition and enrolment across multiple channels.
  • Implement and optimize performance marketing initiatives to maximize ROI.
  • Work closely with the marketing team for seamless campaign integration.
  • Analyze data to identify trends and improve performance.
  • Lead and mentor a high-performing team.
  • Collaborate with senior management on strategic plans.
Apply

Related Jobs

Apply
🔥 Paid Media Lead
Posted 20 days ago

📍 Americas

🧭 Full-Time

💸 118000.0 - 120000.0 USD per year

🔍 Integrated Marketing

🏢 Company: Designit👥 251-500Product DesignConsultingBrand Marketing

  • Minimum of 8 years of hands-on experience in executing paid media and/or integrated marketing campaigns, preferably within an agency setting.
  • Proven track record of planning and executing media strategies for clients with multi-million-dollar annual budgets.
  • Proficiency in planning, overseeing, and evaluating performance across a minimum of three of the following channels: programmatic, connected TV, digital audio, social media, search engines, or direct media partnerships.
  • Familiarity with Google Marketing Platform tools such as Google Data Studio, Campaign Manager, and Display & Video 360.
  • Minimum of 2 years of experience in a supervisory or managerial role, involving leadership, mentorship of team members, cultivation of collaborative work culture, and successful task delegation to accomplish project goals.
  • Demonstrated ability to effectively manage multiple intricate projects and prioritize tasks in a dynamic environment.
  • Strong aptitude for collaboration and cross-functional engagement.
  • Experience in shaping and securing New Business Opportunities (NBOs), including crafting proposals, presenting to executive stakeholders, and developing strategic recommendations.
  • Agency experience is a must.
  • Ability to travel a few times annually.
  • Lead a team of Paid Media Channel Managers and Specialists, guiding them in the planning and execution of various media channels including social, search, display, and streaming TV, ensuring prompt and high-quality delivery that exceeds client expectations.
  • Develop comprehensive paid media strategies aligned with overarching campaign goals and objectives.
  • Serve as the primary contact for all paid media-related inquiries, tasks, and projects.
  • Stay updated on evolving media consumption trends, targeting techniques, and audience insights across different platforms, providing informed recommendations on channel selection to achieve campaign KPIs.
  • Utilize insights from the Strategy team, including competitive analyses, market opportunities, personas, and customer journey maps, to shape paid media strategies.
  • Maintain oversight of workflow efficiency, productivity, and quality control across all paid media deliverables, including strategy development, media planning and buying, campaign pacing, and performance tracking.
  • Collaborate with the Marketing Analytics team to address tagging and tracking requirements, database management, and performance dashboard needs. Translate data into actionable insights to enhance future campaign performance.
  • Provide occasional support in campaign setup and launch activities, such as creating insertion orders, configuring account settings, uploading creative assets, and implementing UTMs for tracking purposes.
  • Lead the development of strategic media recommendations and proposals for new business opportunities, ensuring a compelling value proposition for potential clients.
  • Present executive summaries and strategic recommendations to senior stakeholders, ensuring alignment with business objectives and marketing goals.
  • Develop and refine scoping frameworks and campaign strategies for new business opportunities, ensuring scalability and efficiency.

LeadershipData AnalysisPeople ManagementCross-functional Team LeadershipSEORESTful APIsMentoringClient relationship managementSales experienceData visualizationMarketingTeam managementStakeholder managementDigital MarketingBudget managementPowerPointA/B testing

Posted 20 days ago
Apply
Apply
🔥 Paid Media Lead (Remote Canada)
Posted about 1 month ago

📍 Canada

🧭 Full-Time

🔍 SaaS and Tech marketing

🏢 Company: Directive Consulting

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
  • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
  • Ability to drive results and measure via OCT
  • Proven and measurable success with mid-market or enterprise accounts
  • A unique perspective on how to drive value for SaaS
  • Ability to translate and articulate strategy and tell stories with data
  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Deeply understand client positioning and unique value propositions
  • Confirm lead routing is accurate within a CRM
  • Understand the value of Programmatic campaigns
  • Responsible for personal productivity and utilization
  • Work directly with Associate Director to ensure internal and client goals are being achieved
  • Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Data AnalysisGoogle AnalyticsREST APIClient relationship managementMarketingDigital MarketingCRMSaaSBudget managementA/B testing

Posted about 1 month ago
Apply