Apply📍 Americas
🧭 Full-Time
💸 118000.0 - 120000.0 USD per year
🔍 Integrated Marketing
🏢 Company: Designit👥 251-500Product DesignConsultingBrand Marketing
- Minimum of 8 years of hands-on experience in executing paid media and/or integrated marketing campaigns, preferably within an agency setting.
- Proven track record of planning and executing media strategies for clients with multi-million-dollar annual budgets.
- Proficiency in planning, overseeing, and evaluating performance across a minimum of three of the following channels: programmatic, connected TV, digital audio, social media, search engines, or direct media partnerships.
- Familiarity with Google Marketing Platform tools such as Google Data Studio, Campaign Manager, and Display & Video 360.
- Minimum of 2 years of experience in a supervisory or managerial role, involving leadership, mentorship of team members, cultivation of collaborative work culture, and successful task delegation to accomplish project goals.
- Demonstrated ability to effectively manage multiple intricate projects and prioritize tasks in a dynamic environment.
- Strong aptitude for collaboration and cross-functional engagement.
- Experience in shaping and securing New Business Opportunities (NBOs), including crafting proposals, presenting to executive stakeholders, and developing strategic recommendations.
- Agency experience is a must.
- Ability to travel a few times annually.
- Lead a team of Paid Media Channel Managers and Specialists, guiding them in the planning and execution of various media channels including social, search, display, and streaming TV, ensuring prompt and high-quality delivery that exceeds client expectations.
- Develop comprehensive paid media strategies aligned with overarching campaign goals and objectives.
- Serve as the primary contact for all paid media-related inquiries, tasks, and projects.
- Stay updated on evolving media consumption trends, targeting techniques, and audience insights across different platforms, providing informed recommendations on channel selection to achieve campaign KPIs.
- Utilize insights from the Strategy team, including competitive analyses, market opportunities, personas, and customer journey maps, to shape paid media strategies.
- Maintain oversight of workflow efficiency, productivity, and quality control across all paid media deliverables, including strategy development, media planning and buying, campaign pacing, and performance tracking.
- Collaborate with the Marketing Analytics team to address tagging and tracking requirements, database management, and performance dashboard needs. Translate data into actionable insights to enhance future campaign performance.
- Provide occasional support in campaign setup and launch activities, such as creating insertion orders, configuring account settings, uploading creative assets, and implementing UTMs for tracking purposes.
- Lead the development of strategic media recommendations and proposals for new business opportunities, ensuring a compelling value proposition for potential clients.
- Present executive summaries and strategic recommendations to senior stakeholders, ensuring alignment with business objectives and marketing goals.
- Develop and refine scoping frameworks and campaign strategies for new business opportunities, ensuring scalability and efficiency.
LeadershipData AnalysisPeople ManagementCross-functional Team LeadershipSEORESTful APIsMentoringClient relationship managementSales experienceData visualizationMarketingTeam managementStakeholder managementDigital MarketingBudget managementPowerPointA/B testing
Posted 21 days ago
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