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Director, Revenue Marketing

Posted about 2 months agoViewed

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💎 Seniority level: Director, 7+ years in B2B demand generation, 8+ years of experience in Marketing

📍 Location: United States, EST,CST

🔍 Industry: SaaS

🏢 Company: Zone & Co

⏳ Experience: 7+ years in B2B demand generation, 8+ years of experience in Marketing

🪄 Skills: LeadershipPeople ManagementSalesforceCross-functional Team LeadershipCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communicationMarketing

Requirements:
  • 7+ years in B2B demand generation.
  • 8+ years of experience in Marketing.
  • Experience working with marketing technology platforms such as Hubspot, Salesforce, 6Sense, ZoomInfo.
  • Location in EST/CST is preferred, PST is not desirable.
Responsibilities:
  • Develop and execute a comprehensive pipeline generation strategy, focusing on top-of-the-funnel acquisition and account-based marketing (ABM) initiatives.
  • Design, develop, and launch multi-channel targeted campaigns including paid advertising, email marketing, and events.
  • Plan and execute engaging events such as webinars and workshops to enhance audience engagement and drive revenue.
  • Collaborate closely with sales teams on marketing campaigns for cross-sell, up-sell, and retention initiatives.
  • Foster alignment between sales and marketing to enable seamless transition of engagement into pipeline and revenue.
  • Oversee marketing operations and evaluate program performance and ROI.
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