Social Media Specialist

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Requirements:

• 3-5 years of experience in social media and communications.
• Bachelor's degree in Communications, Marketing, or a related field.
• Demonstrated success in designing and executing integrated social media campaigns.
• Experience with third-party content management and measurement tools (e.g., Meltwater, Sprout Social).
• Proficiency in multi-media content creation platforms (e.g., Canva).
• Strong writing and editing skills for internal and external communications.
• Collaborative spirit and ability to work with cross-functional stakeholders.
• Proficiency in Microsoft Office and knowledge of AP style.

Responsibilities:

• Develop multi-media content for Study’s organic social media channels aligned to brand pillars.
• Identify growth opportunities and engage with social media influencers in the education and edtech sectors.
• Manage company-wide organic social media channels and engage with community members.
• Monitor and measure social media and public relations performance using third-party tools.
• Evaluate social media trends and recommend community management best practices.
• Craft various communication materials including press releases and internal communications.
• Coordinate public relations activities, including media monitoring and tracking.