8-10+ years of experience in paid media strategy and execution. Proven track record in managing large-scale media budgets and achieving high ROI across digital platforms including search, social, display, programmatic, OOH, and TV. Hands-on experience with paid media channels. Expertise in direct response creative strategy. Strong analytical skills for performance benchmarking and result analysis. Demonstrated leadership capabilities in team management and mentorship. Excellent communication skills for presenting strategies and results. Strategic mindset focused on aligning media efforts with brand objectives. Ability to integrate new technologies and stay ahead of industry trends. Experience collaborating with media agencies and cross-functional teams.