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Senior Channel Marketing Manager - US
Posted 5 months agoViewed
💎 Seniority level: Senior, 5+ years
📍 Location: United States
💸 Salary: 120000.0 - 135000.0 USD per year
🔍 Industry: SaaS or technology company
🏢 Company: Cognigy👥 101-250💰 $100,000,000 Series C 10 months agoIT InfrastructureSales AutomationArtificial Intelligence (AI)IT ManagementSaaSGenerative AIInformation TechnologySmall and Medium BusinessesChatbotSoftware
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- Bachelor's degree in marketing, communications, or a related field
- 5+ years of experience in channel marketing, field marketing or related roles, within a SaaS or technology company
- Strong understanding of channel sales, partner ecosystems, and go-to-market strategies
- Proven experience in managing marketing budgets and executing marketing strategies
- Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events
- Proficiency in marketing analytics and data-driven decision-making
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Responsibilities:
- Work with strategic, tech, reseller and referral partners to expand marketing reach, boost brand awareness, and generate leads together in the field and digitally.
- Shape and execute a channel marketing strategy that reflects the joint partners business objectives; build and execute agreed-upon marketing plans start to finish.
- Drive partner events, virtual and in-person, handling all event logistics, including booth strategy, registrations, agenda scheduling, staffing, giveaways and on-site production.
- Plan out a regular cadence of communications for product launches, marketing activities and time sensitive updates.
- Collaborate cross-departmentally to develop high-quality, multi-format joint marketing content such as case studies, blog content, and white papers.
- Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
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