Paid Media Strategist, New Channels

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Requirements:

• Minimum 3+ years experience in digital marketing in fast-paced digital environments.
• Demonstrated experience building paid media campaigns across a portfolio of product offerings that resulted in increased revenue or profitability.
• Experience in a conversion-oriented environment such as e-commerce or lead generation.
• Broad working exposure across various media including Google, Bing, Instagram, TikTok, and podcasts.
• Strong customer empathy and ability to map media experiences against customer journeys.
• Strong affinity for data and analytics with the capacity to improve business performance.
• Willingness to experiment and iterate based on test results.
• Ability to work independently and in a virtual team across multiple time zones.
• A passion for travel and global cultures.

Responsibilities:

• Lead the effort to grow the business through new paid advertising channels by identifying market potential, negotiating ad buys, and building pilot campaigns.
• Own day-to-day campaign management, manage budgets, and deliver on quarterly targets for RoAS and gross profit.
• Define strategy and testing cadence for new paid acquisition campaigns, troubleshoot unsuccessful efforts, and make decisions on persistence or abandonment of campaigns.
• Help transition successful channels to other team members and reallocate bandwidth for further channel development.
• Use business acumen to prioritize business objectives and serve as an expert resource for building better ad creatives, landing pages, and conversion funnels.