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Head of Marketing
Posted over 1 year agoViewed
📍 Location: North america / europe
🗣️ Languages: English
Requirements:
10+ years of experience in progressively senior marketing roles, global marketing experience, b2b marketing experience (preferably in adtech, data, or sustainability), strong leadership skills, high eq, and ability to thrive in a startupApplyRelated Jobs
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🔥 Head of Marketing, Communications & Brand
Posted 1 day ago
🧭 Full-Time
🔍 Crypto
🏢 Company: Optimism Foundation
- 12+ years of experience in marketing, with 5+ years in a leadership role ideally within the crypto industry.
- Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption onchain.
- Strong understanding of blockchain technology, including key verticals like DeFi and its growth drivers like TVL, and the broader landscape.
- Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions — excellent leadership & management skills, you genuinely enjoy managing teams!
- A passion for technology, and crypto and a deep understanding of its potential impact on the future of finance and technology.
- Develop and formalize comprehensive marketing and communication strategies that align with the Collective’s vision & growth objectives — set measurable goals to track and optimize team performance.
- Drive growth across key audiences (DeFi users, application developers, and Superchain Interop ecosystems) through adoption, mindshare, and retention throughout the Superchain.
- Shape Optimism’s brand narrative and positioning; develop a strong narrative that aligns with the community, and Optimism values.
- Lead, mentor, and grow a high-performing marketing, communications & brand team, ensuring a culture of collaboration, innovation, and accountability.
- Work closely with cross-functional teams including product, governance, and engineering leads to ensure the effective execution of marketing strategy.
- Build strong relationships with key stakeholders and founders.
Posted 1 day ago
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🔥 Head of Marketing Growth - Fintech (Remote)
Posted 6 days ago
📍 Spain
🔍 Fintech
🏢 Company: leadtech
- 7+ years of experience in marketing, with a focus on B2B, Payments industry, fintech, or SaaS industries.
- Proven track record of successful campaigns in the USA and/or European markets.
- Experience in lead generation, digital marketing, and content marketing.
- Strong knowledge of digital marketing tools, including Google Analytics, HubSpot, LinkedIn Campaign Manager, and SEO best practices.
- Excellent written and verbal communication skills, with the ability to create compelling narratives for fintech audiences.
- Analytical mindset with the ability to interpret marketing data and optimize campaigns for better performance.
- Familiarity with payment orchestration, e-commerce, and revenue optimization solutions.
- Experience working with cross-border markets and multilingual campaigns.
- Develop and implement comprehensive marketing strategies to support business goals, including lead generation, brand positioning, and customer acquisition.
- Tailor marketing plans to target merchants in the USA and Europe, reflecting regional preferences and market dynamics.
- Monitor and analyze marketing trends, competitor activities, and customer insights to refine strategies.
- Incorporate both online and offline marketing strategies, including digital campaigns, social media, SEO/SEM, events, trade shows, and direct marketing to maximize reach and engagement.
- Establish and elevate the company’s brand identity, ensuring messaging consistency across all touchpoints.
- Manage the creation of high-quality content, including blog posts, whitepapers, case studies, webinars, and social media posts to engage the fintech audience.
- Collaborate with design teams to create compelling visuals and campaigns aligned with brand guidelines.
- Design, execute and monitor multi-channel campaigns (email, PPC, SEO, social media, and events) to drive traffic and generate qualified leads.
- Optimize marketing automation tools and CRM systems for lead nurturing and segmentation.
- Track and report on the performance of campaigns, providing actionable insights to improve ROI.
- Work closely with sales and partnership teams to promote co-marketing initiatives with vendors and industry partners.
- Plan and execute event marketing strategies for industry conferences, webinars, and trade shows in the USA and Europe.
- Align closely with the product, sales, and customer success teams to ensure marketing initiatives support cross-functional goals.
- Provide regular updates to leadership on marketing metrics, campaign results, and strategic recommendations.
- Implement robust reporting frameworks to deliver actionable insights on marketing performance, campaign effectiveness, and market trends. Ensure transparency by aligning data with business objectives and enabling data-driven decision-making across teams and stakeholders.
Data AnalysisGoogle AnalyticsCross-functional Team LeadershipContent creationCommunication SkillsAnalytical SkillsSEORESTful APIsMarket ResearchMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMSaaSA/B testing
Posted 6 days ago
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🔥 Head of Marketing
Posted 8 days ago
🧭 Full-Time
🔍 Marketing
🏢 Company: Plume Network👥 11-50💰 about 1 month agoCryptocurrencyIT InfrastructureBlockchainInformation Technology
- 7+ years of experience in marketing leadership roles, with strong experience in Web3.
- Proven track record of scaling marketing efforts, driving brand growth, and leading successful go-to-market campaigns.
- Understanding of blockchain technology, RWAs, and decentralized finance (DeFi).
- Strong writing skills with the ability to distil complex crypto concepts into compelling narratives.
- Experience growing and managing engaged crypto communities on Twitter (X), Discord, Telegram, and other platforms.
- Expertise in content marketing, PR, and brand positioning within the Web3 space.
- Familiarity with analytics tools to measure marketing performance and optimize strategies.
- Ability to work in a fast-paced, startup environment and manage multiple projects simultaneously.
- Develop and execute a comprehensive marketing strategy that amplifies Plume’s mission and business objectives.
- Elevate Plume’s brand, ensuring strong positioning across all digital and offline channels.
- Drive growth and adoption of Plume’s ecosystem through content, social media, PR, and strategic partnerships.
- Oversee the creation of high-quality content, including blog posts, thought leadership pieces, and social media campaigns.
- Engage with and grow Plume’s community across Twitter (X), Discord, Telegram, and other key platforms.
- Organize and host Plume-focused industry events, AMAs, and community calls to foster ecosystem engagement.
- Support Plume ecosystem projects with their go-to-market (GTM) strategies, ensuring brand alignment and amplification.
- Work with ecosystem partners, influencers, and KOLs to drive awareness and credibility.
- Develop marketing initiatives in collaboration with technology and business partners to enhance Plume’s ecosystem.
- Lead Plume’s PR strategy, working with external agencies and media outlets to secure high-profile coverage.
- Position Plume’s leadership as industry thought leaders through media appearances, interviews, and conferences.
- Drive awareness of Plume’s role in the RWA space through whitepapers, research, and industry reports.
- Establish and track key performance indicators (KPIs) to measure marketing effectiveness and ecosystem growth.
- Analyse campaign performance, community engagement, and brand sentiment to optimize future initiatives.
- Provide data-driven insights to senior leadership on marketing performance and areas for improvement.
Posted 8 days ago
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🔥 Head of Marketing
Posted 12 days ago
📍 United States
🔍 Life Sciences, Health Tech
🏢 Company: PicnicHealth👥 51-100💰 $60,000,000 Series C over 2 years agoBiotechnologyBig DataMedicalAnalyticsData VisualizationHealth Care
- 5+ years leading marketing within life sciences and health tech, with a strong understanding of clinical research, real-world studies, and digital health
- Successfully built product or corporate positioning strategies that translate technical or data-driven healthcare solutions into clear, compelling narratives for our life sciences partners.
- Set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
- Know how to set KPIs, analyze performance, and use insights to continuously optimize marketing’s impact on revenue and growth.
- Define core positioning and messaging for the company and our flagship product delivering end to end observational research studies.
- Conduct ongoing market research to better understand our customers, market trends, and competitors
- Maintain our story and messaging across all communications.
- Develop and execute marketing campaigns across various channels including online, social media, print, and events.
- Produce thought leadership content and programs that build credibility in the life sciences space.
- Oversee the creation of marketing materials, content, and messaging to ensure brand consistency.
- Monitor campaign performance, analyze data, and make adjustments as needed
- Partner with sales teams to generate leads and drive sales conversions.
- Collaborate with product teams to inform product strategy based on market insights.
- Work with the project teams to ensure customer feedback is incorporated into marketing strategies.
- Design and execute sophisticated, multi-channel demand generation programs targeted at our key buyers
- Create and optimize the marketing-qualified lead process in close partnership with the sales team.
- Measure ROI for marketing activities
- Maintain and scale a high-performing marketing organization
- Effectively managing budgets and resources as the company grows.
- Develop scalable processes and frameworks to support business growth.
- Foster a collaborative and results-oriented team culture.
- Set marketing goals and KPIs to measure campaign success.
LeadershipProject ManagementData AnalysisPeople ManagementProduct ManagementStrategyAPI testingContent creationContent managementCommunication SkillsAnalytical SkillsSEORESTful APIsBudgetingCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisSaaSBudget managementA/B testing
Posted 12 days ago
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🔥 Head of Marketing
Posted 14 days ago
📍 United States
🔍 B2B SaaS or HR Tech
🏢 Company: Rockstar👥 11-50LifestyleRetailFashionLeisureApparel
- 5+ years of B2B SaaS or HR Tech marketing experience
- Proven ability to reposition a product and refine messaging to address shifting market needs.
- Track record of demand generation success, including campaign execution, SEO, outbound, and paid media.
- Deeply understand the existing customer base, pain points, and retention drivers.
- Audit current messaging and marketing efforts, identifying gaps and opportunities.
- Test and refine positioning to better resonate with high-intent buyers in the market.
Project ManagementData AnalysisHR ManagementGoogle AnalyticsStrategyContent creationREST APIAnalytical SkillsSEOAgile methodologiesExcellent communication skillsProblem-solving skillsCross-functional collaborationSales experienceMarket ResearchData visualizationMarketingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingFinancial analysisCustomer supportCustomer SuccessSaaSBudget managementA/B testing
Posted 14 days ago
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🔥 Head of Marketing - Africa
Posted 16 days ago
📍 South Africa
🔍 Fintech
🏢 Company: Zeal Group
- Minimum of 5 years of marketing experience, with at least 3 years in leadership roles targeting the African market.
- Bachelor's degree in marketing, communications, or a related field.
- Proven track record of developing and executing successful marketing campaigns in the financial technology sector.
- Deep understanding of marketing technology and trends specific to the African market.
- Experienced in using analytical tools for measuring campaign performance and driving actionable insights.
- Excellent project management skills with the ability to lead and inspire a diverse team.
- Lead the development and implementation of marketing strategies specifically tailored for the African market, ensuring alignment with global objectives.
- Oversee and grow the marketing team, identifying new revenue opportunities and managing consistent growth within the African market.
- Identify budgetary requirements and manage an annual marketing budget, ensuring ROI projections are met through strategic allocation of resources.
- Direct the activities of the marketing team, covering digital marketing, offline marketing, social media, SEO, and promotional campaigns.
- Devise and analyze performance metrics to measure the effectiveness of marketing campaigns and strategies.
- Innovate and implement cutting-edge marketing strategies to enhance brand awareness and market penetration in Africa.
- Explore opportunities to connect with new market segments and expand overall market share.
- Manage and strengthen the company's presence on various social media platforms relevant to the African demographic.
- Coordinate with the marketing team to set and achieve key performance indicators (KPIs) and objectives (OKRs) on a quarterly basis.
Posted 16 days ago
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🔥 Head Of Marketing
Posted 19 days ago
📍 U.S.
🧭 Full-Time
💸 180000.0 - 240000.0 USD per year
🔍 Design
🏢 Company: Vizcom
- 5+ years of marketing experience - ideally at product-led enterprise companies (e.g., Figma, Notion, Miro)
- Track record of developing successful marketing strategies from 0 to 1
- Strong analytical skills with experience using data to drive decision-making
- Proven ability to execute across the full marketing spectrum, from strategy to tactical implementation
- Experience building marketing initiatives that serve both individual users and enterprise customers
- Deep understanding of SaaS growth metrics and product-led marketing strategies
- Outstanding communication and stakeholder management abilities
- Own Vizcom’s marketing strategy and roadmap, from customer segmentation to brand positioning to success metrics
- Build and optimize our full-funnel marketing engine, balancing product-led growth with an enterprise sales motion
- Develop our brand presence through strategic events, content, and industry partnerships
- Drive user acquisition and retention through targeted campaigns and digital marketing initiatives
- Create compelling narratives that showcase our value to designers, design leaders, and enterprises
- Partner with Product and Sales to implement growth strategies and improve conversion throughout the funnel
- Build the marketing team and infrastructure needed to scale our efforts
Data AnalysisPeople ManagementProduct ManagementUser Experience DesignCross-functional Team LeadershipContent creationStrategic ManagementCommunication SkillsAnalytical SkillsSEOAgile methodologiesMarket ResearchMarketingTeam managementStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsSaaSBudget managementA/B testing
Posted 19 days ago
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🔥 Head of Marketing
Posted 27 days ago
📍 United States
🧭 Full-Time
💸 280000.0 USD per year
🔍 Marketing
🏢 Company: Limitless
- 6-10+ years of experience
- Expert at funnel conversion rate optimization and monetization
- Experience with referral and affiliate programs
- Experience organizing epic marketing events (e.g. keynotes in front of 1,000 attendees)
- Experience building and leading marketing talent, such as a team, external agencies, and partners
- Expert at producing content that will go viral on social media
- Fast-paced and agile working style
- Ability to wear multiple hats and willing to learn new skills quickly
- Data-driven, analytical, and experimental in marketing approach
- Excellent writing and communication skills
- Own the entire growth motion, from awareness to retention.
- Shape our brand, scale organic and paid channels
- Help us define the overall marketing to product user journey
Data AnalysisCross-functional Team LeadershipContent creationAnalytical SkillsSEOMarket ResearchCreativityLead GenerationDigital MarketingA/B testing
Posted 27 days ago
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🔥 Head of Marketing
Posted 29 days ago
📍 United Kingdom
🧭 Full-Time
💸 120000.0 - 130000.0 GBP per year
🔍 B2B SaaS
🏢 Company: zeroheight👥 51-100💰 $10,000,000 Series A over 3 years agoDeveloper ToolsProductivity ToolsDevOpsProduct DesignUX DesignWeb DesignSoftware
- 8+ years in B2B SaaS marketing, with 3+ years in a marketing leadership role at a venture-backed B2B SaaS company
- A recent track record of hitting quarterly marketing targets and driving sales pipeline
- You’ve managed a marketing team for 3+ years and you've owned growth / digital marketing before
- You’ve scaled a multi-channel demand generation engine successfully – ideally one you kick-started from scratch
- You’ve owned and managed a $1m+ marketing budget
- You've led teams to successfully find and validate entirely new channels using a data-driven experimental approach, and you know how to allocate budget for testing new channels
- You have experience with data attribution/analysis methods such as multi-touch attribution, multi-variate and cohort analysis, and you’re well-versed in interpreting all kinds of channel experiment data and campaign reports
- You’ve collaborated closely with other leaders
- Setting company strategy and being part of our core leadership team
- Budgeting, planning and marketing operations
- Growth marketing (paid, SEO, CRO, email)
- Content marketing / advocacy
- Product marketing
- Sales pipeline generation
LeadershipData AnalysisCollaborationSEOBudgetingLead GenerationDigital Marketing
Posted 29 days ago
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