Regional Key Account Manager, PNW + NorCal

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Requirements:

• Ability to take initiative and work autonomously.
• Ability to present and effectively communicate brand story and strategy to key stakeholders.
• Strong negotiation capabilities with experience navigating challenging scenarios.
• Demonstrated analytical capabilities through syndicated data, retailer data, and consumer insights.
• Cross-functional collaboration experience across marketing and retailer teams.
• Strong planning, organization, and project management skills.
• Excellent interpersonal, written/oral communication, presentation, and negotiation skills.
• Competence in Google Suite and Microsoft Suite; experience with Slack and Zoom preferred.
• Intermediate proficiency in Excel: pivot tables, formulas, and data analysis.
• Minimum of 4 years of experience with knowledge of PNW + NorCal Regional Accounts and the CPG industry.
• Trade & Promotional experience required; experience negotiating with retailers and controlling retail pricing.
• PNW + NorCal Regional Account headquarter level experience and Broker Management Experience is crucial.
• Demonstrated experience communicating goals and driving accountability.
• Must be able to work flexible hours, including evenings and weekends.
• Clean driver’s license, reliable transportation, and proof of insurance.

Responsibilities:

• Responsible for all aspects of business related to all PNW + NorCal Regional Accounts.
• Create the strategy for all promotional PNW + NorCal Regional Accounts. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales.
• Lead new item/innovation presentations to retailers to ensure timely introduction of new flavors and product lines.
• Gain new distribution in white space and lead new customer set-up and onboarding processes.
• Create strategy and priorities for OLIPOP field teams and broker partners to implement sales and marketing strategies.
• Work with distributors to monitor POs and ensure resets are placed and fulfilled on time.
• Conduct monthly meetings with Demand Planner and Ops team for accurate forecasts.
• Drive key strategies using syndicated data, consumer and retailer insights.
• Work cross-functionally with trade marketing to organize marketing activations.
• Manage broker partner relationships to achieve retailer KPIs.
• Report weekly to the Director of Sales West on retailer status and focus.
• Create presentations for the leadership team about key account priorities, goals, strategy, and initiatives.
• Occasional travel required for tradeshows, in-person meetings, and offsites.