MadKudu is a predictive lead scoring solution built exclusively for high-volume B2B SaaS companies to help them accelerate growth using customer data. The company uses data, science, and an innovative playbook to do things like identifying the 10% of accounts that will make 90% of the revenue, putting VIP visitors in touch with sales without friction or personalizing outreach based on customer needs. MadKudu was founded in 2014 and is headquartered in Mountain View, California.