- Own SDR enablement strategy and performance, with accountability for improving ramp, conversion, and pipeline outcomes.
- Analyze funnel and cohort performance to diagnose root causes, identify performance gaps, and prioritize interventions.
- Own the SDR enablement roadmap and calendar, aligning programs with business priorities and performance gaps.
- Design and manage development programs that accelerate productivity and improve rep effectiveness.
- Establish qualification and SDR-to-AE handoff standards with sales leadership.
- Partner with RevOps and GTM stakeholders to improve SDR processes, workflows, data quality, and tool adoption.
- Define program success metrics and measure impact across cohorts to optimize or sunset initiatives.
- Lead cohort reviews, performance readouts, and quarterly retrospectives with SDR leadership.
- Advise SDR leadership and frontline managers with data-backed recommendations and drive adoption of improvements.
- Build foundational infrastructure, processes, and repeatable programs to scale SDR enablement.
A/B testing