- Manage commercial activities across the assigned territory.
- Maintain and grow relationships with hospitals, reference labs, IDNs, veterinary clinics, regenerative medicine customers, and key stakeholders.
- Develop and execute territory business plans aligned with corporate sales goals.
- Collaborate with distributor partners through joint field visits and co-selling.
- Provide distributor training, support, and planning.
- Identify and close new sales opportunities within the assigned geography.
- Conduct product demonstrations and value-based selling for instrumentation.
- Use HubSpot to manage leads, track performance, and forecast the pipeline.
- Meet or exceed sales targets and key performance indicators.
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