- Manage the end-to-end marketing tech stack, including selection, integration, and architecture.
- Oversee the marketing operating rhythm, including annual/quarterly planning, goal setting, and weekly business reviews.
- Control the marketing budget model, vendor contracts, and headcount planning.
- Own the full funnel lifecycle, from lead scoring and MQL/PQL definitions to sales handoff.
- Develop marketing analytics, attribution methodology, and executive-level dashboards.
- Ensure data hygiene and maintain compliance with GDPR, CCPA, and US state privacy laws.
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