- Own lifecycle marketing strategy across activation, engagement, retention, win-back, and referral for subscription products.
- Analyze the entire customer journey to understand behavior, conversion, engagement, churn, and lifetime value across segments.
- Work directly with customer and product data to identify lifecycle gaps, behavioral patterns, and growth opportunities.
- Plan, build, and optimize campaigns across email, SMS, push, and in-product messaging.
- Build and improve automated programs spanning onboarding, kit activation, education, results delivery, and feature adoption.
- Translate complex genetic and scientific concepts into clear, personalized, benefit-driven messages.
- Use AI tools to increase speed and quality of ideation, content development, and analysis.
- Partner with Product, Data, and Engineering to improve event tracking and lifecycle infrastructure.
- Define hypotheses and design rigorous tests across messaging, offers, audiences, and workflows.
Data AnalysisCRMA/B testing