- Own marketing operations from content planning and publishing through lead capture and sales handoff.
- Develop and manage content calendars aligned with business objectives and thought leadership initiatives.
- Execute content distribution, publishing, and campaign activation across multiple channels.
- Ensure marketing-generated leads are captured, tracked, and routed through CRM systems.
- Build and manage targeted account lists and named-account marketing programs.
- Research decision-makers and buying committees within target organizations.
- Execute multi-touch ABM campaigns using email, content, LinkedIn, and other relevant channels.
- Manage, edit, and optimize content created with company leadership, including thought leadership and executive-level materials.
- Execute SEO strategies, including keyword planning, on-page optimization, and content mapping.
- Manage and optimize paid marketing initiatives and monitor metrics including ROAS, CPA, conversion rates, and engagement.
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