- Build and maintain a CRM roadmap for each brand, including campaigns, flows, and commercial schedules.
- Draft strategic monthly plans covering objectives, priorities, and sending volumes.
- Translate client requirements into actionable briefs for creative teams.
- Configure technical settings in Klaviyo, including segmentation, display logic, and integration with Shopify.
- Monitor email deliverability and performance metrics like open and order rates.
- Review quality of all campaigns, segments, and content before final distribution.
- Communicate regularly with clients to report on progress and strategic objectives.
FigmaShopifyCRM