- Hire, train, coach, and manage a global team of SDRs across inbound, outbound, enterprise, and strategic segments; set segment-specific pipeline KPIs and build onboarding/ramp programs.
- Own the SDR tech stack and playbooks (scripts, sequences, qualification criteria) and continuously refine them; champion adoption of AI and automation tools, measuring impact on pipeline quality and rep productivity.
- Develop distinct outbound/inbound strategies by buyer segment (SMB through enterprise/strategic); partner with Sales leadership on territory and account segmentation.
- Align with Marketing on funnel management, campaigns, and messaging; partner with AEs and Sales leadership on SAO handoff and lead-quality feedback loops.
- Own SDR reporting and dashboards; use data to identify funnel bottlenecks and drive continuous improvement.
- Build a high-energy, accountable team culture rooted in continuous learning and experimentation with new tools and ways of working.
SalesforceLead Generation