- Execute personalized outbound outreach by email, phone, and LinkedIn to enterprise and mid-market insights teams, market researchers, and emerging personas.
- Partner with Marketing on account-based campaigns tied to events, content, and product launches.
- Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
- Conduct discovery to qualify prospects' interest, needs, and timing before handing them off to Account Executives.
- Collaborate with Sales and Marketing to refine ideal customer profile targeting and outbound sequences.
- Maintain accurate CRM records and pipeline reporting in Salesforce.
- Test and optimize messaging, personalization tactics, and sequencing cadences.
- Share feedback on messaging effectiveness, objection trends, and persona insights with Marketing and Product.
SalesforceCRM