- Execute Knit’s conference presence using its established playbook.
- Plan and run regional roadshows with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking.
- Adapt programming to each local market.
- Design in-person touchpoints for Fortune 500 and target ICP accounts.
- Build and run an ongoing virtual community for market researchers.
- Create content-led community formats anchored in Knit’s proprietary data and strategic topics.
- Build relationships with customers who can serve as speakers, references, case study participants, and community contributors.
- Identify customer stories for roadshows, the virtual community, and other programming with Product Marketing.
- Partner with Marketing Operations & Campaigns on event lead capture, tracking, and follow-up logistics.
- Work with sales and customer success to prioritize accounts and customers for advocacy and in-person engagement.
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