- Develop and execute a clear, innovative product strategy aligned with corporate objectives.
- Conduct thorough market research to identify trends, customer demands, and innovation gaps.
- Perform Voice of Customer (VOC) research and translate customer feedback into actionable product features.
- Define and prioritize the product roadmap while managing resource constraints.
- Analyze competitor activity to inform product positioning and competitive strategies.
- Lead and collaborate with cross-functional teams including engineering, marketing, sales, and support.
- Assess the financial viability of product initiatives by analyzing pricing, profitability, and ROI.
- Establish and track KPIs to report on the performance and impact of product initiatives.
Product ManagementCross-functional Team LeadershipFinancial analysis