- Build a comprehensive social media strategy to bring the brand to life across Instagram, TikTok and YouTube
- Design and execute social media campaigns across Instagram, TikTok and YouTube
- Film and edit videos to post across all channels
- Ideate on and execute new content and formats
- Build AI native workflows to optimize how we test, learn and personalize the user journey from off platform to in product
- Build and optimize a holistic content calendar
- Partner with marketing and product to support key initiatives and launches
- Provide direct, data-backed insights to leadership on what’s working and where to invest
Content creationData analytics