- Build and lead the marketing org across demand generation, product marketing, field marketing, growth, and design.
- Own the pipeline number jointly with Sales.
- Stand up a demand generation engine spanning enterprise campaigns, account-based marketing (ABM), outbound coordination, competitive migrations, and field events.
- Drive product-led growth (PLG) acquisition and conversion.
- Lead go-to-market for major product launches.
- Build ABM programs targeting enterprise verticals.
- Own content strategy, SEO, generative engine optimization (GEO), and technical product marketing.
SalesforceSEO